Thursday 24 July 2014

Restore, Revive, Retain



These are the 3 magical R's which drive Kaumudi.  They tell our customers how much we work to RESTORE our national art of weaving and REVIVE the artisans  i.e., the weavers.  We will RETAIN the art and strive to develop it.
It was very common to see people in cotton handlooms and khadi weaves in our ancestors time.  But now that tradition is slowly dying.  To see a person in handllom has become a rare pleasure.  This is why we need to restore this tradition and make sure it is once again part of India.

There are many skilled artisans in our country.  They have the potential to weave wonders and have magic in their hands.  They have their looms, which they use to put their magic on the fabric.  But they are not appreciated.  They are not given the respect they deserve.  Instead they are shunned aside and called upon when there is some other work to do.  Their magic is used in labor, working in construction sites and lifting heavy weights. They are slowly losing hope.  This is why we are striving to revive them, to make them once again sit on the loom and work their magic.
Once we have achieved our goal [we are 100% sure we will!], we will retain it, make sure that they do not lose hope again.  We must all put a helping hand and help our friends.
All our products are handmade.  They are slowly bringing hope to our artisans.
This is our part. 

WHAT ABOUT YOURS? ...
Mayukh N
24th July, 2014
DAV Public School Miyapur.
VIII Grade.

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